Editorial coverage of programmatic advertising, adtech, and marketing technology
Buyers are not rebuilding DSPs. They are buying back the data layer — and the ANA transparency data explains exactly why that is the layer that moved.
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The cookies stayed and the replacements died. What measurement actually runs on in Q3 2026, and why 'post-cookie' is now the wrong name for it.
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AI-generated inventory is flooding programmatic supply faster than buyers can filter it. The ANA, Jounce, and DeepSee data behind the 2026 media-quality …
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OpenAI opened ChatGPT ads to all US advertisers in May 2026 with CPC bidding and a self-serve platform. Here is what programmatic buyers need to understand …
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Eight platforms announced agentic ad-tech in a single week before Cannes Lions 2026. Here is what was live in production versus what was a slide deck.
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DoubleVerify documented a 140% surge in CTV fraud schemes in Q1 2026, yet fewer than 1 in 5 advertisers measure invalid traffic as a CTV KPI. The supply chain …
Read more →Eight platforms announced agentic ad-tech in a single week before Cannes Lions 2026. Here is what was live in production versus what was a slide deck.
Read more →OpenAI opened ChatGPT ads to all US advertisers in May 2026 with CPC bidding and a self-serve platform. Here is what programmatic buyers need to understand …
Read more →
Two years since Google killed cookie deprecation. The first-party data, clean rooms, and identity programs built during four years of prep are now real …
Read more →Buyers are not rebuilding DSPs. They are buying back the data layer — and the ANA transparency data explains exactly why that is the layer that moved.
Read more →AI-generated inventory is flooding programmatic supply faster than buyers can filter it. The ANA, Jounce, and DeepSee data behind the 2026 media-quality …
Read more →DoubleVerify documented a 140% surge in CTV fraud schemes in Q1 2026, yet fewer than 1 in 5 advertisers measure invalid traffic as a CTV KPI. The supply chain …
Read more →
AI Max for Search entered broad availability this month. Strong performance data, real control trade-offs. Who should run it and what transparency you're …
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WPP, Publicis, and IPG are racing to build proprietary AI media infrastructure. What this means for brands that rely on agency data vs. those building their …
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Meta's Q3 results show ATT's impact largely offset. Aggregated Event Measurement, CAPI, and Advantage+ rebuilt the signal. What advertisers leave on table …
Read more →The cookies stayed and the replacements died. What measurement actually runs on in Q3 2026, and why 'post-cookie' is now the wrong name for it.
Read more →
Texas TDPSA, Oregon CPA, and 10+ active state privacy laws create compliance chaos for mid-market brands. AI ad creative at 30% of display inventory. The case …
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The CMA's concern isn't privacy — it's competition. If Privacy Sandbox gives Google more market power than cookies did, it fails antitrust scrutiny on both …
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Practical guidance following the Google adtech monopoly verdict. Don't wait for appeal. Publisher ad server testing, DV360 alternatives, and what the verdict …
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Judge Brinkema ruled Google illegally monopolized publisher ad servers and ad exchange markets. DOJ calls for divestiture of Google Ad Manager. What the verdict …
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Retail media surpassed paid search as fastest-growing digital ad category. The 'commerce media' framing is taking hold — off-site display, CTV, and social …
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