Editorial coverage of programmatic advertising, adtech, and marketing technology
Streaming CPMs are soft overall, yet live sports, political demand and scatter timing push Q4 CTV costs up in pockets. What buyers are doing about it.
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Roku, Disney and Netflix now run branded clean rooms for advertisers. Underneath, most run on Snowflake, AWS or LiveRamp tech. What that means for CTV buyers.
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Audio and DOOH are now bought programmatically, but their fraud measurement lags display and CTV. Where the gaps are and what buyers can verify today.
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Exchanges now drop made-for-advertising supply before bid requests go out. What SSPs have shipped, whose lists they use, and what Chrome's ad metrics add.
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The EU's €890M DMA fine against Google targets Search and Play, not the ad stack. Here is why adtech teams should still read it as a preview of 2027 enforcement
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Buyers are not rebuilding DSPs. They are buying back the data layer — and the ANA transparency data explains exactly why that is the layer that moved.
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AWNY runs October 5-8 with 500+ sessions and no programmatic track. Here is where the signal actually is for buyers, and the questions worth bringing.
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Eight platforms announced agentic ad-tech in a single week before Cannes Lions 2026. Here is what was live in production versus what was a slide deck.
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OpenAI opened ChatGPT ads to all US advertisers in May 2026 with CPC bidding and a self-serve platform. Here is what programmatic buyers need to understand …
Read more →Roku, Disney and Netflix now run branded clean rooms for advertisers. Underneath, most run on Snowflake, AWS or LiveRamp tech. What that means for CTV buyers.
Read more →Audio and DOOH are now bought programmatically, but their fraud measurement lags display and CTV. Where the gaps are and what buyers can verify today.
Read more →Exchanges now drop made-for-advertising supply before bid requests go out. What SSPs have shipped, whose lists they use, and what Chrome's ad metrics add.
Read more →Streaming CPMs are soft overall, yet live sports, political demand and scatter timing push Q4 CTV costs up in pockets. What buyers are doing about it.
Read more →
AI Max for Search entered broad availability this month. Strong performance data, real control trade-offs. Who should run it and what transparency you're …
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WPP, Publicis, and IPG are racing to build proprietary AI media infrastructure. What this means for brands that rely on agency data vs. those building their …
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Meta's Q3 results show ATT's impact largely offset. Aggregated Event Measurement, CAPI, and Advantage+ rebuilt the signal. What advertisers leave on table …
Read more →The EU's €890M DMA fine against Google targets Search and Play, not the ad stack. Here is why adtech teams should still read it as a preview of 2027 enforcement
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The cookies stayed and the replacements died. What measurement actually runs on in Q3 2026, and why 'post-cookie' is now the wrong name for it.
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Texas TDPSA, Oregon CPA, and 10+ active state privacy laws create compliance chaos for mid-market brands. AI ad creative at 30% of display inventory. The case …
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Practical guidance following the Google adtech monopoly verdict. Don't wait for appeal. Publisher ad server testing, DV360 alternatives, and what the verdict …
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Judge Brinkema ruled Google illegally monopolized publisher ad servers and ad exchange markets. DOJ calls for divestiture of Google Ad Manager. What the verdict …
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Retail media surpassed paid search as fastest-growing digital ad category. The 'commerce media' framing is taking hold — off-site display, CTV, and social …
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