Trade coverage of programmatic advertising, adtech, and marketing technology
Two years since Google killed cookie deprecation. The first-party data, clean rooms, and identity programs built during four years of prep are now real …
Read more →IAB/MRC Attention Measurement Guidelines are advancing. Attention replaces viewability as the optimization signal. What eye tracking, scroll depth, and dwell …
Read more →AI Max for Search entered broad availability this month. Strong performance data, real control trade-offs. Who should run it and what transparency you're …
Read more →The Trade Desk's Ventura CTV OS is seeing its first publisher integrations. OS-layer control over TV identity, measurement, and inventory changes CTV buying …
Read more →Texas TDPSA, Oregon CPA, and 10+ active state privacy laws create compliance chaos for mid-market brands. AI ad creative at 30% of display inventory. The case …
Read more →Practical guidance following the Google adtech monopoly verdict. Don't wait for appeal. Publisher ad server testing, DV360 alternatives, and what the verdict …
Read more →Two years since Google killed cookie deprecation. The first-party data, clean rooms, and identity programs built during four years of prep are now real …
Read more →The Trade Desk's Ventura CTV OS is seeing its first publisher integrations. OS-layer control over TV identity, measurement, and inventory changes CTV buying …
Read more →Google dropped its cookie deprecation plan on July 22. With $1B+ invested in alternatives, the industry now asks: did UID2, RampID, and clean rooms just become …
Read more →IAB/MRC Attention Measurement Guidelines are advancing. Attention replaces viewability as the optimization signal. What eye tracking, scroll depth, and dwell …
Read more →Identity-resolved inventory commands 40%+ CPM premiums on buy-side platforms. What publishers, brands, and agencies need to understand to capture the upside.
Read more →Clean rooms have moved from enterprise curiosity to standard infrastructure. Publishers without a clean room are increasingly priced out of premium programmatic …
Read more →AI Max for Search entered broad availability this month. Strong performance data, real control trade-offs. Who should run it and what transparency you're …
Read more →WPP, Publicis, and IPG are racing to build proprietary AI media infrastructure. What this means for brands that rely on agency data vs. those building their …
Read more →Meta's Q3 results show ATT's impact largely offset. Aggregated Event Measurement, CAPI, and Advantage+ rebuilt the signal. What advertisers leave on table …
Read more →Texas TDPSA, Oregon CPA, and 10+ active state privacy laws create compliance chaos for mid-market brands. AI ad creative at 30% of display inventory. The case …
Read more →The CMA's concern isn't privacy — it's competition. If Privacy Sandbox gives Google more market power than cookies did, it fails antitrust scrutiny on both …
Read more →CPRA became operative January 1, 2023. The CPPA is active and enforcement is real. Sensitive data, right to correct, employee and B2B data — here's what changed …
Read more →Practical guidance following the Google adtech monopoly verdict. Don't wait for appeal. Publisher ad server testing, DV360 alternatives, and what the verdict …
Read more →Judge Brinkema ruled Google illegally monopolized publisher ad servers and ad exchange markets. DOJ calls for divestiture of Google Ad Manager. What the verdict …
Read more →Retail media surpassed paid search as fastest-growing digital ad category. The 'commerce media' framing is taking hold — off-site display, CTV, and social …
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