Editorial coverage of programmatic advertising, adtech, and marketing technology
Chrome kept cookies and retired the Sandbox APIs. What measurement teams run on now: first-party signals, server-side tags, incrementality and MMM.
Read more →
Streaming CPMs are soft overall, yet live sports, political demand and scatter timing push Q4 CTV costs up in pockets. What buyers are doing about it.
Read more →
Roku, Disney and Netflix now run branded clean rooms for advertisers. Underneath, most run on Snowflake, AWS or LiveRamp tech. What that means for CTV buyers.
Read more →
Audio and DOOH are now bought programmatically, but their fraud measurement lags display and CTV. Where the gaps are and what buyers can verify today.
Read more →
Exchanges now drop made-for-advertising supply before bid requests go out. What SSPs have shipped, whose lists they use, and what Chrome's ad metrics add.
Read more →
The EU's €890M DMA fine against Google targets Search and Play, not the ad stack. Here is why adtech teams should still read it as a preview of 2027 enforcement
Read more →
AWNY runs October 5-8 with 500+ sessions and no programmatic track. Here is where the signal actually is for buyers, and the questions worth bringing.
Read more →
Eight platforms announced agentic ad-tech in a single week before Cannes Lions 2026. Here is what was live in production versus what was a slide deck.
Read more →
OpenAI opened ChatGPT ads to all US advertisers in May 2026 with CPC bidding and a self-serve platform. Here is what programmatic buyers need to understand …
Read more →Roku, Disney and Netflix now run branded clean rooms for advertisers. Underneath, most run on Snowflake, AWS or LiveRamp tech. What that means for CTV buyers.
Read more →Audio and DOOH are now bought programmatically, but their fraud measurement lags display and CTV. Where the gaps are and what buyers can verify today.
Read more →Exchanges now drop made-for-advertising supply before bid requests go out. What SSPs have shipped, whose lists they use, and what Chrome's ad metrics add.
Read more →Streaming CPMs are soft overall, yet live sports, political demand and scatter timing push Q4 CTV costs up in pockets. What buyers are doing about it.
Read more →
AI Max for Search entered broad availability this month. Strong performance data, real control trade-offs. Who should run it and what transparency you're …
Read more →
WPP, Publicis, and IPG are racing to build proprietary AI media infrastructure. What this means for brands that rely on agency data vs. those building their …
Read more →
Meta's Q3 results show ATT's impact largely offset. Aggregated Event Measurement, CAPI, and Advantage+ rebuilt the signal. What advertisers leave on table …
Read more →Chrome kept cookies and retired the Sandbox APIs. What measurement teams run on now: first-party signals, server-side tags, incrementality and MMM.
Read more →The EU's €890M DMA fine against Google targets Search and Play, not the ad stack. Here is why adtech teams should still read it as a preview of 2027 enforcement
Read more →
The cookies stayed and the replacements died. What measurement actually runs on in Q3 2026, and why 'post-cookie' is now the wrong name for it.
Read more →
Practical guidance following the Google adtech monopoly verdict. Don't wait for appeal. Publisher ad server testing, DV360 alternatives, and what the verdict …
Read more →
Judge Brinkema ruled Google illegally monopolized publisher ad servers and ad exchange markets. DOJ calls for divestiture of Google Ad Manager. What the verdict …
Read more →
Retail media surpassed paid search as fastest-growing digital ad category. The 'commerce media' framing is taking hold — off-site display, CTV, and social …
Read more →