Ashley Swartz’s passion for technology, advertising and media are a reflection of the cloth from which she is cut. Her career has included manufacturing of components, electronics, entrepreneurial start-ups, and running a media practice, all coupled with over 10 years living and working in Europe, Asia and Central America. With a background in finance, she has landed in digital advertising due to her love of technology and ability to navigate and scale new channels to market. She most recently led the iTV practice at Digitas New York and the Global Samsung.com business.
Leveraging her legacy building scalable advertising solutions in emerging channels like Mobile and Video Games, Ashley founded Furious-Minds to provide, consulting, advisory and monetization strategies for companies whose revenue streams are advertising related or live within the converged ecosystem of iTV. One of the many ambitions for Furious Minds is to be a platform leading by example in an effort to attract and provide support for women in technology, on boards and to acquire funding.
She lives in NYC and practices what she preaches; in her living room is an HDMI hub, connected to 5 OTT devices and her Samsung Smart TV. The Olympics are the only reason she now has cable again after having cut the cord in June of 2011, and gone without for over a year.
Ashley is Furious resident den mom.
Anna Seibert, www.linkedin.com/in/annaseibert
Chief Operating Officer and Co-Founder
Anna is an online advertising veteran who has been active in digital media since 1998 working with a large number of Fortune 500 marketers and global media agencies. Most recently Anna has partnered with Ashley Swartz to build Furious Minds and to bring her expertise of helping start-ups and technology companies define and accelerate their sales efforts. Along with launching Furious Minds, Anna is developing a new travel platform called TravList. TravList is Anna’s passion for traveling coming to life, and she has created it with the main objective of allowing consumers to create, share and get inspired for their next trip.
Previously she was SVP of Sales Development at SocialVibe, a social network focused on engagement marketing. Before her term at SocialVibe Anna spent almost five years at AOL, serving in various executive positions including VP of Agency Development, VP of Category Sales, and Travel Category Sales Director. Her teams were tasked with enhancing strategic initiatives for AOL’s top partners and overseeing the company’s national advertising strategy by agency, industry, and across various AOL owned sites.
Prior to AOL, she served over six years as an executive in advertising sales and strategy at Yahoo!, where her positions included Travel Category Manager, Global Alliances, and New York Sales and Account Management. She began her career as a Sports Sponsorship Manager with communications firm Tunheim Partners in Minneapolis. Anna has traveled in over 50 countries, works with several non-profit organizations in New York City and Kenya. She is a University of Minnesota graduate and lives in Manhattan.
Anna is Furious resident interior designer.
Head of Communications
Amy is a technology and media communications professional based in New York City. In a career spanning agency, consulting, and senior in-house management positions she has built a strong reputation as a collaborative strategic partner, compelling storyteller, media maven, and go-to writer. Her client roster includes: BabyCenter, BOCA Communications, Horn Group, LinkedIn, Live Gamer, Social Chorus, Solve Media, The SutherlandGold Group, and Swaylo.
Prior to launching her own consulting firm, Amy was the SVP of marketing communications at Major League Gaming, a sports media business built around professional video gaming. In that role, she directed all corporate and consumer marketing communications activities, including corporate awareness, sponsor PR, and partner communications.
Prior to joining MLG, she was a principal with The SutherlandGold Group, a San Francisco-based firm providing high-level communications counsel for clients who defined the next era of digital media, entertainment, and advertising. Amy’s deep industry insight as well as an extensive professional network helped companies such as Major League Gaming, Visible World, Doppelganger, Brightcove, and Massive, Inc. design and execute PR strategies to drive awareness and build leadership around the changing landscape of advertising and media.
During six years at Blanc & Otus, most recently as vice president, Amy helped companies across the spectrum of business-to-business, venture capital and business-to-consumer markets achieve their communication and business goals, including Ariba, Goldman Sachs, MSNBC, PeoplePC, Polaris Venture Partners, Primedia, Upromise, VeriSign, and When.com. She was also a founding member of B&O’s Mountain View, California office, which she helped grow from 13 to 35 people in its first year.
As a marketing manager at Miller Freeman, Inc. (now CMP), Amy developed and managed strategic and tactical marketing plans encompassing direct marketing, advertising, public relations, and research for four annual high tech industry events.
Amy holds a BA in French from the University of Pennsylvania. She lives in Brooklyn with her husband, two kids, and two cats, and an empty goldfish tank.
Amy is Furious resident tastemaker.
Social Media Marketing
With a background in broadcasting communications, Lexi Hughes is the freshest member of the Furious Minds team. Working on Madison Avenue, Lexi is positioned at the forefront of innovation, collaboration and disruption, where she is committed to understanding the transparency of the changing TV landscape. She is excited to contribute and help create both client content and publish content for the Furious Minds brand. Lexi is a native Californian and believes the road to success begins with curiosity.
Lexi is Furious resident filmmaker.